If your Money Pages aren’t converting visitors to leads, there’s a reason.
What can you do about it?
- Identify opportunities for “conversion lift” on a Money Page;
- Create variations of that Money Page;
- Test the variations to determine what performs best with your prospects.
Why A/B Test?
For years marketers have hung their hats on “best practices”.
The problem with best practices is that they’re somebody else’s best practices that work for their unique prospects.
But those best practices may not work for your unique prospects.
The only way to know what works at getting your prospects to convert is to test.
That’s Data-Driven Marketing (DDM).
Are You Ready to Start Using Data to Drive Your Marketing?
If you have questions about what DDM can help you generate more leads, let’s talk about it.