The Data-Driven SEO Company

Built to Use Your Analytics to Improve Your Marketing

Winc Analytics was built to help businesses use their data to market better and convert more of their website visitors to sales leads.

We’ve worked with dozens of businesses to improve their Marketing and Sales.

Whether they are IT solution providers, construction companies, or interior design businesses, one common
problem we see is a lack of ability to attract web traffic and generate leads from web traffic.

It’s not that their websites weren’t well done, it’s that their websites weren’t “built to convert”.

We Increase Website Traffic and Visitor Conversions

Why is SEO important?

Your target market uses Google to find someone to provide the products and services you offer.

In order for Google to show your site’s web pages to searchers, your site has to send the right signals to Google to be identified as a valuable vendor.

Those signals are primarily around 3 things:

  • The technical state of your site – is it well-organized and maintained or do you have broken links and missing pages
  • The content on your site – do you have the right tags and content to indicate what you’re selling
  • The ability for your site to engage visitors – are they reading, clicking, and interacting

SEO is about ensuring that your site is sending the right signals to Google so that they serve your pages when your products and services are being searched for.

What is a Website Conversion?

A website conversion is when you get a visitor to take an action you want them to take:

  • Filling out a form;
  • Watching a video;
  • Downloading a PDF;
  • Buying a product.

How can Winc Analytics help me with SEO and lead conversions?

SEO and Conversion Optimization are not science, but they’re not magic, either.

By identifying any technical SEO issues your website might have and fixing them, using the data your Google Analytics captures to understand your site visitors, and implementing a little psychology, we can make your site and your content fit for Google to serve up your pages when your prospects are searching for your products and services.

 

What is Google Analytics?

Google Analytics is a tool that gathers information on the visitors to your website, like:

  • Demographics – what city and state are they from and what devices are they using?
  • Acquisition – did they come to your site via organic search or did they click on an ad?
  • Behavior – are they leaving your site quickly or are they visiting multiple pages? Which pages?

What would having this type of information mean to how you market, prospect and sell on your website?

You can use your website data to:

  • Understand what attracts, engages and moves your prospects;
  • Make informed decisions on how you spend your marketing dollars;
  • Convert more website visitors to leads!

If you’re interested in learning more about using your website data to make your Marketing more effective and get more leads to Sales, contact us using the form below and let’s have a conversation about your business.

Contact Form

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