How To Set Up Google Webmaster Tools

What is Google Webmaster Tools? Google Webmaster Tools (“GWT”) is a set of tools developed by Google to help marketers maintain the health of their sites and find out what topics their prospects are interested in. Why Should I Use Google Webmaster Tools? Why use GWT? It can help you address two significant areas of focus for Google around SEO:…

Conversion Optimization and Sales image

How Does Conversion Rate Optimization Increase Sales Opportunities?

Why is it that when you say something like, “More leads equals more sales” a salesperson’s eyes roll? Is it because salespeople relish in the opportunity to remind marketers how little they know about sales? Maybe. But more likely it’s because it ain’t true. While more leads can mean more sales opportunities, more leads do not necessarily mean more sales….

Google Featured Snippets image

Is Google Edging You Out?

Is Google using your value-add content to edge you out? A couple of recent developments may point to just that. Longer Meta Descriptions The the most recent of these developments is Google’s recent move to increase the number of characters allowed in the bit of content that’s displayed on a search engine results page to indicate what a given page…

Site Nowhere To Be Found on Google? Negative SEO May Be The Reason

If you’ve fallen off the map for some of the keywords you used to rank well for, your website may have suffered a Negative-SEO attack. You might be asking, “What the is a Negative-SEO attack and why me?” Simply put, a Negative-SEO Attack is an attempt, often by competitors, to create garbage backlinks to your site in order to negatively impact…

Small Changes Big Results with Data Driven Marketing

How a handful of small changes increased lead click-through on the website by 300% There is not a marketer worth their salt that does not want to use their website to educate and capture leads. For years we have focused on getting traffic to the site through SEO and paid social platforms. And once we got the traffic to our…

Google Analytics data drilldown

3 Critical Data Tips When Using Google Analytics to Optimize

If you’re using Google Analytics to better understand your website visitors and optimize your marketing efforts, there are a few small things that can make a big difference in whether you can gain useful insight from your data. Below are three of those keys, with #1 being an absolute must. Filter out the garbage data; Be careful of aggregates; Make…

Convert website browsers to sales leads

3 Steps For Converting Website Visitors to Opportunities

If your high-traffic web pages aren’t converting visitors to opportunities, you’re leaving money on the table, plain and simple.  Prospects are coming to your website with a need, looking for a product you provide, and then leaving because you didn’t “hook” them. How much revenue are you losing out on annually? Let’s say your average sale for Product X is…

Blindfolded Marketer Throwing Dart

Enough with the “Stab in the Dark Marketing”!

I can tell the the guy on the other end of the line is on some section of California highway as we begin our scheduled call.  He might be headed to a client site, or – more likely – to a sales meeting. He owns a telecom reseller.  When he’s not trying to close a sale, he’s trying to drum…

Measure your digital marketing if you want to improve it

Marketing and the Fat Guy at the Gym

In my last blog, I noted that, for the multiple-hat-wearing SMB owner who doesn’t have time to add Marketing to his already overwhelming list of responsibilities, “Campaign-in-a-Box” or hiring a standard marketing agency are options. But for the guy (or gal) who’s seen enough to know that the right marketing tactics can help him reach his revenue goals more quickly,…

Kid doing marketing budget

Should I OK That Marketing Budget?

Marketing budgets are growing. I should cite a source here to corroborate that statement, but VPs of Sales who get hit up from their Marketing Directors know this because they’re living it. And besides reading about it in every other Marketo and “Target Market” email I get, my clients are telling me. “My Marketing Director wants to spend $10k on…